Vietnam launches national tourism campaign to stimulate domestic market

Update: 18:26 | 23/04/2020
The Ministry of Culture, Sports and Tourism has decided to cancel the opening ceremony of the National Tourism Year 2020, scheduled to take place in Hoa Lu district of Ninh Binh province, and instead launch a campaign aimed at stimulating demand among the domestic tourism market.
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Tam Coc-Bich Dong tourism site in Ninh Binh province. (Photo: Trung Hieu)

The moves come following a request made by the Ninh Binh Province Department of Tourism due to the slump faced by the tourism industry in the context of the complicated developments of the novel coronavirus (COVID-19) epidemic.

According to the proposal, the National Tourism Year 2020’s opening ceremony will be replaced by a ceremony to launch a national tourism campaign immediately after the nation declares an end to the ongoing COVID-19 epidemic.

The ceremony will target potential customers in both the domestic and international tourism markets, as well as simultaneously providing a venue in which stimulus programs can be unveiled for the aviation and tourism sectors.

The Ministry of Culture, Sports and Tourism has requested that Ninh Binh map out a detailed plan for the ceremony, and collaborate with the Vietnam National Administration of Tourism in carrying out related activities.

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(Source: VOV)